Sensible concepts for those ready to expand their website and search engine marketing.

1) Content will always be king…make sure your content is top notch and don’t just focus on the pretty pictures, you’re visitors aren’t. Wether it’s copy, audio or video, invest as much as needed to get it right. If you’re trying to convince someone to believe or do something, then always test your content and keep working to one-up the current set. Refine and grow.

2) Brand loyalty is tough to come by on the web. When I say loyalty, I mean, for the most part, no one will suffer through a site just because it has a logo they know on it. Only a handful of sites have extremely loyal customers. Make sure your site is relevant, easy to use, and gives visitors what they’re looking for. Poor site design and usability sends me looking elsewhere. Why waste time trying to figure a website out when I can find the company who did this for me and buy from them?

3) Web design is much more than colors, font selection and creative juxtaposition. Good design determines how easy a site is to use (intuitive), builds trust (almost instantly) and serves as a guide for visitors. Great design takes online marketing into consideration in the planning phases to create maximum customer conversions.

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Rise announces more marketing strategy and more design, Just-in time!

You may have witnessed Rise grow in 2007 by over 65%. You’ve may have been touched first hand by our growing pains, where we’ve seen a few of our project timelines slip and the long hours pile up for our staff. It was time to add a talented designer, web producer and project manager to our staff to complement our talented team. Enter Justin Delabar.

Justin is a graduate from UCF where he stayed on to become the managing art director for the Undergraduate Studies Dean’s office. He has over 10 years of experience in digital design including copywriting, creative design, and technical XHTML and CSS production. He also has a long track record of working with clients to create successful, functional, and emotionally engaging projects.

There hasn’t been a better time to move your company’s advertising and marketing in the right direction for 2008. Contact us to reconnect your business to your customers with an innovative solution from Rise.

As always, feel free to setup a time to meet Justin and the rest of our staff at our offices near downtown Orlando.

Rise Creative Group delivers dynamic website design and internet marketing strategies for companies in need of  Orlando website design.