Many of our clients ask us about “meta tags” when we perform fundamental search engine optimization techniques. Our reply? Don’t waste your time. Here’s the story of the death of the meta tag keywords attribute.

First a little history on the meta tag keywords attribute or what is popularly know as “meta tags”.

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I subscribe to the belief that any purchase decision is based on emotions. When you analyze all the different emotions that drives a purchase, the common denominator is to make your life better. This is a great place to start for your website content strategy.

What aspects of your product or service improves the lives of your customers? How can you increase these benefits?

If there’s only one message your website user should instantly understand, make it why your product or service is going to make their life better. Communicate that in the average 9 second time span you have their attention on your website homepage, and you’ll have a great chance at triggering an emotion that drives them further into your site.

Last week Google redesigned the local business results ten pack, well formerly ten pack. Now it’s a seven pack, but we’ll get into those implications in a bit.

The local business results are the map plus business listings that appear when you search for a product or service local businesses provide. Google figures, since you’re not going to travel to the ends of the earth for carpet cleaning or a dentist, they’ll show you local results along with or often above their national or global search results.

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