In a world of e-revolution, where electronic store fronts are taking a competitive marketing approach, your organic internet search placement is becoming crucial for success. A normal query on a search engine often turns up hundreds if not thousands of matching web pages and only ten matches are displayed on the first page — are you in the top ten?

If you’re not in position one on the first page, third or fourth can be just as beneficial. Of course the higher your site is positioned, the higher its exposure and opportunities for capturing visits from engaged customers. Top ranking gets an estimated 56% of the clicks from searches. Second and third place get about 14% and 12% respectively. It pays to be number one.

As we all know, there is no Search Engine Optimization (SEO) formula for placement, just methods to follow to beat out your competition and obtain higher rankings.

Steps to Success in Search Engines

There are many steps to getting top placement online. 

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Consider the time and dedication NASA puts toward preparing the space shuttle for its next mission. Months of research, planning, and prep to get all the details in place for a flawless launch. It’s launch day and the countdown is on…5…4…3…2..LIFTOFF!

You can hear the hi-five’s sparking all around the control center. Then the director announces over the loud speaker, “Okay everyone, great job…have a good night!”

Say what? 
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As acclimated consumers of the information age, we’ve come a long way from understanding how the blips and lights of the modern personal computer work. We have migrated into an all-encompassing online social grid that seeks to craft the new manner by which we consume, experience, and react to web content. Knowing this about the web, however, is not enough to fill the minds and wallets of those organizations who seek profits today and tomorrow – it takes a larger leap of faith. The key to success for any organization, to sustain a promising future in this post-modern territory, is to manage their website for optimal ROI. How, you may be asking?

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We’re excited to be contracted by online pool filters and supplies company DadsPool.com to redesign the current e-commerce site.

The new strategy will take aim to increase online sales conversion through the refinement of site navigation, structure, and their customers’ online buying process.

We’re also implementing a search marketing strategy focused on search engine optimization to pull in visitors looking for pool filters and supplies on a national level.

We’ll keep you posted on the before and after case study for this project.