In a world of e-revolution, where electronic store fronts are taking a competitive marketing approach, your organic internet search placement is becoming crucial for success. A normal query on a search engine often turns up hundreds if not thousands of matching web pages and only ten matches are displayed on the first page — are you in the top ten?

If you’re not in position one on the first page, third or fourth can be just as beneficial. Of course the higher your site is positioned, the higher its exposure and opportunities for capturing visits from engaged customers. Top ranking gets an estimated 56% of the clicks from searches. Second and third place get about 14% and 12% respectively. It pays to be number one.

As we all know, there is no Search Engine Optimization (SEO) formula for placement, just methods to follow to beat out your competition and obtain higher rankings.

Steps to Success in Search Engines

There are many steps to getting top placement online. 

The first step in obtaining better search placement is to make sure you have significant rich text content that pertains to your business on your site. Keyword rich content helps catch the attention of the search engines and is key in generating and converting more traffic.

Another important step would be the process of link building. Link building allows you to create in-bound links to your website by ways of reciprocal links, newsletters, directories, search engines, and more. Link building is a program of enhancing a site’s link popularity through link placement on other relevant and authoritative sources.

Landing Pages Make the Difference

Let’s say you’ve obtained first page rankings on the most popular search engine out there and are seeing a major spike in visits, but conversions simply haven’t followed the same trend. Perhaps your landing pages — pages that visitors first see upon clicking a link to your site from an email, search engine, or other source — are not performing as well as they could. Having effective landing pages is critical for success. For example, the reader might find more information, register for an event, fill out a survey or make a product purchase on a landing page, but none of this can occur if the user is confused about what actions he or she should take next. Make certain that each page of your site is organized, well thought out, and constructed to see visitors through the conversion process. Every page on your site can be considered a landing page, as each could bring in links from outside sources based upon keywords and phrases, so no page should be considered less important than another.

Experience Delivers Results

Although there is no exact formula for Search Engine Optimization there are great methods in place which allow you to build your presence online and keep it there. It may take an aggressive approach to your online strategic marketing plan, but you’re top rankings will set you apart from your competitors and enable you to dominate your field.

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Let us know how being on top of search engines in your field has helped you dominate the marketplace.