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Rise gets jiggy with it..

Micro Jig requested that Rise Creative Group complete an overhaul of their existing site to increase traffic and grow their revenue. Who could blame them, really? Micro Jig’s great products matched with a Rise quality product pusher was sure to saw out a bigger and better piece of the woodworking market.

Micro Jig aimed to offer hobbyists and professionals an easy-does-it portal to purchase hits such as the GRR-Ripper and the MJ Splitter. Each of Micro Jig’s products showcase cutting-edge technology, making your projects easier and more enjoyable. And with the Rise Team in their tool belts they are now able to help more handy men and women confront their woodworking worries and solve the unsolvable. All it took was careful attention to detail, dynamic strategy and a few tweaks and turns:

• We took an inventory of the existing content and created a new, simplified information architecture, and applied it to a detailed wireframe.
• The visual direction is meant to immediately connect with woodworkers and reinforce the company's credibility in the industry.
• Demonstration videos and slideshows were included to clearly convey Micro Jig message, all of which are easily updated by the client whenever they need to be.

Micro Jig’s unique approach and revolutionary design is sure to make a difference in the woodworking community, and Rise is happy to have worked along side them at the work bench.