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RedTeam Go!

Rise and RedTeam joined forces to build out a better, faster, easier site for the "Better, Faster, Easier Project Management Software." RedTeam offers project managers a comprehensive, web-based project delivery solution designed specifically to empower team members, ultimately delivering better service and higher quality at a lower cost. Rise approached RedTeam with a few major concerns to be tackled in an effort to perfect their branding and increase efficiency:

• RedTeam's former site was suffering from an obvious identity crisis. Visitors were forced to ponder what RedTeam was exactly. Was it a site for an organization, or a high performance, online construction project management application?
• Our intent was to narrow the focus to the software itself, and we succeeded by simplifying concepts, reducing fluff, and pushing functionality and features to the forefront.
• We developed an entirely new marketing approach for RedTeam, rather than simply re-design a website.
• A voice was created for RedTeam, where none had existed prior. Our copywriter teamed with designers and client to flush out a unique position to push reliability and credibility where it was needed. RedTeam now stands apart from competition as the eco-friendly and comprehensive option to project management software. Messaging is now direct and fluid with a clear path for users to navigate.
• Every portion of the new site speaks about the value of the software and provides several pathways for conversion, including primary (Request A Demo) and "safety valve" (Free Trial) calls-to-action.
• Video testimonials provide a personal element and add further credibility, and the visuals are far more polished than the competition and serve as the cornerstone of the updated RedTeam brand. We also applied the updated visuals to a print marketing piece.

As a result, RedTeam now has a unique face and personality coupled with a perfected navigation and functionality. There will be no mistaking the product, services, abilities, credibility or acquisition of RedTeam. RedTeam is GO!