Rise designs the Car People Marketing website
Car People Marketing (CPM), a company focussed on increasing car dealership customer retention through proven marketing solutions, came to Rise looking to update their existing web presence. What they received was the full package, from a more cohesive online brand to an integrated application solution for making live website updates and email alerts.
Through an extensive strategy phase, the CPM and Rise teams came together to create a comprehensive plan aimed at correcting pre-existing brand, navigation, and information architecture issues that impeded the CPM website’s ability to convert visitors into promising leads. Rise implemented user-centered revisions to the site’s core information structure, creating a more cohesive online experience with logical information hierarchies and strategically placed calls-to-action, leading to a 1000% increase in leads over the old website.
Rise also created an updated look for the new site, taking direction from CPM’s pre-existing campaign focussed on characters for their primary dealership marketing solutions: Rewards, Direct Mail, E-Marketing, and Gift Cards. By utilizing the existing marketing push for the website’s visuals, Rise instilled a sense of cohesion and flow that the previous website lacked and reinforced Car People Marketing’s offline advertising channel.
The CPM team also required web application solutions that would make it simple to update their website’s news section, as well as provide email newsletter updates to their existing customers and leads. Rise installed a newsletter application and news/blog system to allow the CPM team to manage site updates and a monthly email campaign, eliminating the need to fuss with cumbersome technology and allowing for a greater focus on building successful marketing strategies.
Several months later the Car People Marketing team still reports successes with its new site, and has begun further work with Rise on new projects. Through extensive communication and an unparalleled dedication to creating the best user experience imaginable, more outstanding online productions are almost guaranteed from this dynamic duo.
Client: Car People Marketing
Project: Website redesign
View the official site of
Car People Marketing
